J.Crew at Toronto Eaton Centre {finally open!}

J.Crew’s latest Women's store, as well as their first Men's Shop in Canada at Toronto Eaton Centre, is finally open for business.

"Thanks!" to Get Fresh Press who shared her observations of the new stores with us, which is laid out in bullet form for ease:

• ... the layout is slightly larger with a dedicated side room for suiting and Collection type pieces (Lots of Jules paisley dresses, ...)
• The fitting area for women is also better designed with proper doors versus the Yorkdale curtains, but the lighting is still dark and slightly greenish.
• Less of a security guard presence at front door than when Yorkdale opened.
• I actually liked the organization and styling in our first men's store, which is right next door but has to be entered separately, slightly more than the women's.
• My big annoyance was the continual small disparities between the regular online Canadian pricing and the in-store merchandise - always greater.  For example, the navy field jacket, which I did purchase, is $172 online but $178 in-store
• All of the past roll-out regular merchandise which is already discounted in US stores and online is still full price, which I guess is understandable for a new opening.  
• The if "while supplies last" if you spend $300 gift with purchase ...is apparently a "ladies" Timex watch
• My reco to other JC fans would be to do your online shopping before you go to make sure you are getting good value.
• And JC is also heavily promoting the opening of a third Toronto store at Fairview Mall in the North York area of the city end of this month.

"Thanks!" again to Get Fresh Press for her fantastic insights on the new stores!

Also, there is a post over at Sidewalk Hustle (click here to read in its entirety) that covers both stores, but also posts some gorgeous interior shots of the stores' merchandise (both Men and Women's). It is definitely worth checking out, especially for the eye candy! All the photos included in this post, come from Sidewalk Hustle's post too.

Have you checked out the new J.Crew store at Toronto Eaton Centre? If so, please let us know what you thought of it! :)