J.Crew + Public Hotel in Chicago

Racked Chicago posted a new service that J.Crew is offering for guests of Public Hotel (click here to read the post in its entirety):

Public Hotel Now Has a J. Crew Special Offer
By Jared Hatch
September 19, 2012

The most well-dressed hotel, for the past year has been Ian Schrager's Public Chicago. ...The hotel, known for its chic design and hot social scene has partnered with J.Crew on North Michigan to offer guests private style consultations with J.Crew's Very Personal Stylists.

From now until December 31, guests who book the Stay PUBLIC...J.Crew Style Special Offer on Publichotels.com will enjoy a complimentary, one-on-one appointment with one of J.Crew's Very Personal Stylists, a special welcome gift at the appointment, and complimentary courier service back to the hotel or free shipping of any new duds straight home. 

What a lovely offer for customers! J.Crew offers a similar service in NYC (free delivery to hotel). I do not believe it was tied to any hotel in specific. However, I do like the idea of growing this service to other geographic markets. Plus a welcome gift- a nice touch!

What are your thoughts on the complimentary VPS service being offered by J.Crew to Publish Hotel guests? Do you think J.Crew should expand this service? If so, where?