J.Crew Surveys Customers {& $1000 shopping spree)

"Thanks!" to Ruffles (in this post) who shared an unusual email sent from J.Crew today:

...Sorry to be OT but ... did anyone get the J. Crew email message today with a link to a customer satisfaction survey? Fill it out an you have a chance to win a $1000 shopping spree?

Well I did it and it takes FOREVER. Like 30 minutes to complete. But the questions were SO INTERESTING ... about the shopping experience vs. other retailers, website navigation, importance of personal shoppers and customer reviews etc. Some of the wording really hints at who the brand thinks it is ... referencing "high end designer styles at affordable prices" and "unique items you can't get anywhere else."

Super interesting, take it IF you have the time :)

This is very interesting indeed! I think it is great that J.Crew is proactively asking their loyal shoppers about their preferences.

The chance to win a $1000 shopping spree definitely helps motivate customer participation. Although 30 minutes to complete is a bit ridiculous on their part. (It really should be 10-15 minutes maximum.)

I am also curious how they selected customers to fill out the survey- if its based on a certain location or amount spent online (or in store).

Did anyone else receive this email today (or recently)? Do you remember the other questions on the survey? What do you think about the customer survey?