There is a great article over at Jezebel (click here to read in its entirety) about Madewell's future plans:J.Crew Has Big Plans for MadewellI have to say, Madewell is really improving their line. Initially I did not care for the brand too much, but now I am catch myself checking them out!
April 13, 2012
The folks at J.Crew say that little sister brand Madewell is all grown up and ready to move out. "Starting a company like this, where there is a commitment to fashion, quality and design, is not an easy process," says C.E.O. Mickey Drexler. "We weren't ready to take a more ambitious stand until we felt confident. It takes longer [with a fashion brand] than perhaps going into a discount or price-oriented business." The company has big plans for expansion: it says Madewell's retail square footage, which grew up 50% from 2010-2011, will jump by another 30% this year, and the pace of store openings will increase.
J.Crew is also sending Madewell off to college — literally. This summer, a big Madewell-branded Airstream trailer will be winding its way across the U.S., hitting college towns like Lawrence, Kansas, to spread the word about the brand among women aged 20-35. Analysts put the brand's performance at around $100 million in sales this year, and say that it is profitable. J.Crew wouldn't comment.
I think the Madewell Denim Roadtrip bus is a neat idea too. They are supposedly offering a styling station, hair braiding bar (aw yeah!), and a secret deal to all customers who show up.
What are your thoughts on Madewell? Are you excited to hear about their expansion plans? Will you be checking their bus out when it travels to your town?
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